Break-even price is the lowest price that covers the cost you assign to a sale at a chosen volume. It is a checkpoint, not a recommended selling price: a business priced exactly at break-even has no buffer for profit, surprises or investment.
Pricing guide
Calculate the price that covers fixed and variable costs at a chosen volume, then compare it with a profit target.
Break-even price is the lowest price that covers the cost you assign to a sale at a chosen volume. It is a checkpoint, not a recommended selling price: a business priced exactly at break-even has no buffer for profit, surprises or investment.